The Blue Door

The Blue Door

Full Brand Identity + Website

REBRANDING


The Blue Door

The Blue Door is a restaurant, cafe & bar located on the picturesque waterfront of Paihia in the stunning Bay of Islands.

YEAR

2023

The Brief

  • Ganesh, Krishant, and Vikrant, the dynamic trio, with a combined wealth of experience spanning nearly a decade and across different corners of the globe, these three have come together with a common vision: to create something truly special for the local community.

    Their dreams started taking shape when they stumbled upon an iconic local spot that had served the community for a remarkable 17 years before closing its doors. Ganesh, Krishant, and Vikrant saw the immense potential in this hidden gem, nestled in a perfect location with stunning views of the ocean. They couldn’t resist the opportunity to revive it and create something truly extraordinary.

    And that’s when The Blue Door was born—a symbol of transformation, reinvention, and limitless possibilities.

  • The Blue Door was born—a symbol of transformation, reinvention, and limitless possibilities. The blue color represents sea and sky. When you look outside the door its blue which represent serenity, inspiration, integrity & wisdom. Door represents opportunities & transition.

  • Local Families:

    Their Needs:

    • I need somewhere to sit while the kids are playing at the park • I just need more “coffee” • We need more family-time • Work remotely while taking care of my kids • Meet clients and friends • Date Night • Feel like a part of the community • They are remembered • Consistency with quality • Clear communication • Know what to expect

  • The adventure enthusiasts:

    Their Needs:

    • Exploring the hidden gems wherever he travels • Love for cusinary • Love meeting and talking to new people • Making connections • Meet like-minded fellows • Talk to someone about his travel • Documented his journey • Talk to his family while traveling • Look for fun things to do when going to a new place • Find cool surfing beaches

  • Make it Epic:

    Our vision is to create a better hospitality experience that goes beyond expectations. From our warm and welcoming atmosphere to our delectable, we strive to deliver moments that leave a lasting impression.

    Trust is at the heart of everything we do

    Trust is the foundation of any successful relationship, and we are committed to upholding it in every interaction - to our valued customers and our dedicated team members alike.

    Turning each day into a delightful adventure

    We embrace a culture centered around happiness. We strive to create a workplace that transcends the ordinary, where joy and laughter intertwine with purposeful work.

    Committed to Grow

    We’re not just a team—we’re a tightly-knit family. We believe in the strength of our unity and the endless possibilities that

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