A few years ago I decided it was time to change the way I was working. The 9-5 routine was taking a toll on me. I was dreading the alarm clock, the daily commute was depressing, and the lack of freedom was eating away at my soul. I knew it was time for a change. Nat The idea of being my own boss had been circling my mind for a few months, but I really didn’t know how to get started. After many hours (days!) of research, I finally took the plunge and decided to try my luck in the world of freelancing. Starting my own gig as a freelance writer was one of the best decisions I made in my life. It first started as a side hustle while I continued my office job, but it wasn’t long until it turned into a full-time business. The best part about making the switch was that it gave me the freedom to work on my own terms – with no alarm clock, no commute and the satisfaction of doing something of my own. It is now my mission to help women just like you make their business dream a reality.

The reason why I choose that name is that I am a true believer in the importance of taking action.⁣ ⁣ A lot of people talk and talk, research, plan, and keep talking about starting a business, but not many of them have the courage to put themselves out there and take action.⁣ ⁣ 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗹𝗲𝘁 𝗺𝗲 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂 - 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗿𝗲 𝘀𝗮𝗳𝗲. ⁣ ⁣ There is no risk of failing or being made fun of on social media or even judged by people we love. ⁣ ⁣ It is easy to hide behind a computer and write a business plan, but it is hard to make yourself vulnerable and take your vision into the real world. ⁣ ⁣ The good news is, that it is not all or nothing! Even taking small, baby steps will bring you closer to your goals than months of planning.⁣ ⁣ Taking imperfect action, even if you are scared to death, even if you have a million doubts….that is the only way to move forward! ⁣ ⁣ 𝗢𝗻𝗰𝗲 𝘆𝗼𝘂 𝗽𝘂𝘁 𝘆𝗼𝘂𝗿 𝘄𝗵𝗲𝗲𝗹𝘀 𝗶𝗻 𝗺𝗼𝘁𝗶𝗼𝗻 𝘁𝗵𝗶𝗻𝗴𝘀 𝘀𝘁𝗮𝗿𝘁 𝘁𝗼 𝗵𝗮𝗽𝗽𝗲𝗻! 𝗔𝗻𝗱 𝗹𝗼𝘁𝘀 𝗼𝗳 𝘀𝗺𝗮𝗹𝗹 𝘀𝘁𝗲𝗽𝘀 𝗰𝗼𝗺𝗯𝗶𝗻𝗲𝗱 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗰𝗮𝗻 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗹𝗶𝗳𝗲-𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 🤩⁣ ⁣ So I choose the name 𝘎𝘪𝘳𝘭 𝘪𝘯 𝘔𝘰𝘵𝘪𝘰𝘯 because I believe in the importance of taking messy, imperfect action to make things happen in my business (and my life!). ⁣

Smart, ambitious, professional 30-45 year old woman wanting to quit the 9-5 and start her own business. She craves the freedom to be her own boss. She wants to work from anywhere and create her own schedule. She wants to have more control over her work and her life. She has a skill she can use to start a service based business.

As per above, but someone that has already started her own service based business (within 0-2 years of starting it). She wants help and guidance to grow her biz.

_ Culture: Laid-back, Friendly, Inspiring

_ Voice: Knowledgeable, Energised, Inspiring

_ Impact: Freedom, Mentally and Physically

_ Customer: Ambitious, Smart Woman 30s

_ X-Factor: Startup for Anyone