Packaging Recyclers

Packaging Recyclers

Full Brand Identity

REBRANDING


Packaging Recylers

Packaging Recyclers, established in 1992, has been in New Zealand’s packaging and recycling industry for the past 30 years. They specialise in Cardboard Packaging Supplies, Recyling Boxes Services and Packaging Supplies.

YEAR

2024

The Brief

  • Packaging Recyclers, established in 1992, has been in New Zealand’s packaging and recycling industry over the past 30 years. They specialize in Cardboard Packaging Supplies, Recyling Boxes Services and Packaging Supplies.

    “Document Destruction” is a specialised division, where they ensure secure and confidential destruction of documents, protecting sensitive information.

    Their mission is to expand our market reach and increase brand awareness, showcasing our commitment to sustainability and excellence in every product and service they offer.

  • Warehouse/Factory Manager:

    • Age: 30-60

    • Role: Manages a small-to-medium-sized company with 10-20 employees

    • Characteristics: Always busy, prefers quick and immediate solutions, leads a fast-paced lifestyle, makes rapid decisions, and is constantly seeking solutions to challenging problems.

  • Decision Maker in a Large Company:

    • Role: Final decision maker in a large company

    • Education: College-educated with relevant degrees

    • Characteristics: Highly concerned about environmental issues, values sustainable practices, and integrates environmental considerations into business decisions.

  • Reliable, Trust, Integrity, Welcoming, High-quality, Collaborative, Professional

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