Salon LOTI

Salon LOTI

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Salon LOTI

Salon LOTI is a boutique hair salon located in Auckland, specialising in all things hair, including extensions and spray tans.

YEAR

2024

The Brief

  • Founded by Amy, who hails from Ireland and has made New Zealand her home for the past decade, Salon LOTI stands for “Luck of the Irish,” paying homage to Amy’s heritage.

    With an ambitious leader, the team is a crazy family that collaborates, works hard but has fun while doing it. They always strive for excellence, uplift each other and everyone around them, and consistently provide a safe, non judgmental space.

  • LOTI stands for “Luck of the Irish,” paying homage to Amy’s heritage.

  • Woman aged 28-40 with blonde or balayage hair and a high income.

    She is fun, bubbly, and a hardworking career woman—a true boss lady with a vast network of connections and referrals. She loves tagging us on social media and values high maintenance that translates to a low maintenance lifestyle. She enjoys weekly blowouts, indulges in premium treatments, and consistently uses high-quality hair care products. She visits us every 12 weeks for color treatments, ensuring her look is always fresh and stylish.

  • Woman aged 40-60, a stay-at-home mom or someone with older children.

    She doesn’t work and enjoys dedicating her spare time and resources to beauty appointments. She schedules her appointments for the entire year and never cancels. She frequently books hair and makeup services for various functions and is incredibly loyal to our salon.

  • Integrity: Embrace who we are and where we came from. LOTI stands for Luck of the Irish.

    Expertise: With over 15 years of experience in the industry, we are true artists

    Passion: We are a passionate, fun-loving family that collaborates and works hard together.

    Inclusivity: We provide a safe, non-judgmental space for all our clients.

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