Full List of Ideas for Your Next Marketing Campaign
You and I both know that marketing is more than selling a product - it’s about connecting with people. It’s about telling a story that speaks to them, creating moments they’ll remember, and giving them something to feel excited about.
Because people don’t buy just products. They buy the feelings associated with it.
That’s why brands like Nike don’t just sell sneakers. They sell confidence, empowerment, and the thrill of just going for it.
So here’s the big question:
How do you come up with campaign ideas that do ALL this while keep you ahead of the competition?
If you’ve ever found yourself endlessly scrolling Pinterest, watching competitors launch killer campaigns, or feeling like every good idea has already been done, I get it. Creative block is real, and it can be brutal.
But there’s one thing I know for sure: personalised art can save the day.
Here are some innovative ideas you can implement for your events or marketing campaign:
1. Personalisation as a Value-Add/ Boost Sales
In-Store Personalisation: Allow customers to purchase an item and get it personalised for free on the spot. It’s a perfect way to increase in-store traffic, impulse buys while creating memorable experiences.
Online Order + Live Event Pickup: Let customers pre-order online and pick up their personalised items at a live event. Watching their items come to life in real time adds a magical touch to the experience.
Complementary Engraving: Give a free engraved item with purchases over a set amount.
Buy More, Get More: Offer free customization when customers purchase multiple items.
2. Exclusive Campaigns
Refer a Friend: Reward customers with a personalised gift for every referral who makes a purchase.
Loyalty Rewards: Show your appreciation with custom-engraved gifts for loyal customers after a year of support.
Celebrate milestones: Offer personalised gifts for customers celebrating anniversaries, birthdays, or other special moments.
3. Build Your Audience or Membership
Host a “Follow to Win” social media giveaway with personalised items as prizes to grow your audience.
Ideas to attract and retain customers:
Subscribe for Perks: Offer a personalised item to new email subscribers.
VIP Membership Benefits: Give exclusive personalized gifts to VIP members.
Live Event Orders: Let attendees place orders at live events and follow up with personalised products to maintain a connection.
4. Incorporate Personalisation into Holiday Campaigns:
Offer free customisation on holiday-themed items like ornaments, baubles or gift tags.
Run seasonal promotions with exclusive personalised gifts to boost excitement and urgency.
Introduce limited-time offers to encourage quick action.
5. Add a Personal Touch to Purchases
Celebrate Life’s Moments: Provide custom gifts to customers celebrating milestones like birthdays, weddings, or anniversaries.
Loyalty Tokens: After a year of loyalty, surprise customers with a custom keepsake to thank them for their support.
Complementary Customisation: Offer a free engraved gift when customers spend over a specific amount in your store or online.
6. Personalisation for Gifting Seasons
Mother’s/Father’s Day Specials: Offer custom calligraphy or engraving on sentimental items like photo frames, journals, or drinkware.
Corporate Gifting: Partner with businesses to create bespoke calligraphy or engraving for employee appreciation or client gifts.
Seasonal Pop-Ups: Host seasonal events, like a Valentine’s Day or Christmas pop-up, where customers can personalise gifts for loved ones.
Why Personalisation Works
These strategies turn everyday purchases into meaningful keepsakes and experiences - it fosters emotional connections, builds loyalty, and helps your brand stand out in a crowded marketplace.
Whether you’re planning a product launch, an in-store promotion, or a live event activation, incorporating personalisation ensures your brand remains top of mind.
💌 Ready to bring these ideas to life?
I’m just one DM away!
✨ Hayley x
