DEVELOP BRAND ASSET
Menu DesignBubble Tina.
The owner of Bubble Tina, a brand focused on bubble milk tea, expressed a desire for a creative and memorable loyalty card design that aligns with its brand identity. They specifically requested a playful element to be incorporated.
Initially, I considered creating a character based on the Bubble Milk Teacup, but I wanted to explore a fresh and unique approach.
That's when the idea of using Tapioca (the black pearls in the milk tea) as a character struck me.
To bring this concept to life, I designed nine different emotions, each illustrated by the round shape of a tapioca pearl. These emotion illustrations were placed on the back of the loyalty card, where customers can collect stamps.
Year
2022
Watch my process here
