Epic Sourcing
Epic Sourcing
BRAND REFRESH
Crafting Brand AssetsEpic Sourcing is a sourcing company that loves “to do things differently”. They provide cost-effective solutions that effectively remove the hurdles faced by businesses of all sizes when sourcing from China and Asia.
Recognising the need to enhance its brand identity and design elements, Epic Sourcing approached me to create additional business assets. Their goal was to add a touch of fun while maintaining a professional image.
Epic Sourcing.
Year
2022/2023/ On-going
Initially, there were no brand guidelines or font options other than the logo's font when I embarked on the project. Additionally, there were no existing brand elements for Epic Sourcing.
To craft the business stationery for Epic Sourcing, I took elements from their current logo and transformed them into a pattern and created a new emblem for the logo. I also introduced shapes to achieve a modern and playful aesthetic while maintaining professionalism. Moreover, I created variations of the logo in different colours to enhance their visual identity.
A New Brand Pattern Created Based on Epic Sourcing Current Logo
A New Emblem Taken out from ES's Current Logo. A New Call-to-action and Icons
Business Card Design with the Font Set and Emblem
Car Design with the New Pattern and Wave Element
